Advertisers’ X Exit Has Been a Trickle Rather Than an Exodus

Advertisers’ fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality…

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The Speed of Culture Podcast: Entering a New Age of Connection

During the last two decades, the telecom industry has significantly changed, shifting from wired to…

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Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion

It’s a classic festive story: Rather than hating his boss, A Christmas Carol’s Bob Cratchit…

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Grand Marnier Enhances Real-World Events With Augmented Reality

To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier…

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Brave Commerce Podcast: Shaping Strategies for Connected Commerce

On this episode of Brave Commerce, Maple Solutions founder Tony Crecca joins hosts Rachel Tipograph…

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Real Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad

Opendoor, the real estate digital platform, is kicking off its major marketing year with the…

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How Attention Metrics Can Avoid Getting Gamed by Bad Actors

Attention metrics–using tactics like eye tracking to measure how long people spend looking at ads–hold…

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How Marketers Are Starting to Address Gen AI’s Green Problems

Despite predictions that generative artificial intelligence will drive a massive increase in energy demand, AI…

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Keke Palmer and Google Show ‘100% Pure Love’ to Black-Owned Businesses  

Keke “Keep a Bag” Palmer is back–and spreading pure love for Black-owned businesses with Google…

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The Festive Spirit Gets Ridiculously Out of Hand in Tesco’s Christmas Ad

While there’s always some debate about how early to start decorating for Christmas, British supermarket…

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