How Effective Are Recurring Holiday Ads?

Everyone has their winter holiday tentpole moments. For some, it’s seeing the Rockefeller Christmas Tree…

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What Agency Leaders Are Grateful For This Thanksgiving

Plenty of people complain about the problems in the advertising industry, but now is the…

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Adweek Podcast: Tech Trends and Media Friends

The deprecation of third-party cookies has been a trending conversation for a while now, but…

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Web Summit 2023: How Brands Can Integrate AI to Make It Anticipatory, Not Reactive

LISBON, Portugal — On Web Summit’s PandaConf stage, Qualcomm chief marketing officer Don McGuire and…

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Sam Altman’s Move to Microsoft Changes Its Bing Search Battle With Google

While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in…

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Sam Altman’s Move to Microsoft Changes Its Bing Search Battle With Google

While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in…

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Regional Mexican Music Goes Mainstream. Here’s Why Marketers Should Be Thinking Ahead

There was a time–not so long ago, actually–when mentioning the artist Bad Bunny among a…

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Creator Eric Sedeño’s Mission to Leave a Positive Impact on Social Media

At its best, social media can be a space for fun and creativity. This is…

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Pharma Brands Use AR Snapchat Lenses to Engage Consumers

Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their…

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Shaq and Skee-Lo Think Small in Pepsi’s Epic New Campaign  

As Pepsi winds down celebrations of its 125th year, it has called in a big…

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