How AriZona Beverages has kept iced tea prices at 99 cents for 30 years

AriZona Beverages sells its 23 oz cans of iced tea for 99 cents, the same price since its 1992 launch. The company’s founder and chairman Don Vultaggio shares strategies they’ve implemented to offset cost, and why they’ve maintained this price point amid rising inflation.

(SOURCE) https://www.cnn.com/videos/business/2022/06/09/arizona-iced-tea-beverages-price-inflation-economy-qmb-vpx.cnnbusiness

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