Expandable shoes for children aim to cut landfill waste

Eco-shoe brand gets £250,000 grant from sustainability fund to perfect design – with soles the trickiest part

It’s the Dragons’ Den pitch parents have been dreaming about: an expandable children’s shoe that fits long enough to be worn out, and it could soon be a high-street reality.

The average young child needs new shoes every four months, a rapid and costly replacement cycle that sees Britons buy 80m pairs a year, most of which end up in landfill.

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(SOURCE) https://www.theguardian.com/fashion/2022/may/13/expandable-childrens-shoes-landfill-waste-eco-sustainability-fund


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