‘Frankenchicken’ at the centre of fight for animal welfare

Cost of living crisis could stall campaign to phase out the modern genetically selected fast-growing broiler

The Ross 308 is one of the most successful products in consumer history, with many tens of billions sold around the world over the last decade.

With its own 15-page performance manual, low production costs and a bargain price for shoppers, it is marketed as the world’s most popular meat chicken.

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(SOURCE) https://www.theguardian.com/world/2022/apr/16/cheaper-than-chips-frankenchicken-at-the-centre-of-fight-for-animal-welfare


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