If you head to Crocs’ Pride page, you’ll notice it doesn’t start off saying “This Pride month”. Instead, it begins with, “Every day, with Pride,” to recognize that Pride isn’t a one month in a year occasion. Celebrating the LGBTQ+ community through inclusivity and acceptance is a year long commitment.
With this in mind, Crocs launched the LOVE AS YOU ARE campaign, inspired by their COME AS YOU ARE ethos. While Crocs came out with Pride JibbitzTM charms for everyone to personalize their Crocs with Pride, they also focused on continuous support for the community with a collection that is available year-round. From Classic clogs to sandals and other silhouettes in a dynamic spectrum of colors & patterns, every pair is made for those who love proudly and dare to step into their power every day. In addition to these exciting collections, Crocs sought to shine the spotlight on some of the boldest & brightest members of the LGBTQ+ community.
The Pride party includes Christopher — also known as @PlantKween — Raja, Christopher and Jenson of @VeryGayPaint, Ebony & Denise of @Team2Moms, Ginny Lemon, and Tika the Iggy to name a few. And because Pride is more than just about who people choose to love, the focus of the campaign is to tell stories on their journey towards self-love, their thoughts on the community’s progress, and messages of hope for younger queers.
On this exciting campaign, Christopher (@PlantKween) shared: “While much progress has been made, there is still so much work to be done and we must never forget that. One of the aspects of this movement that I am most proud of are the LGBTQ+ leaders and activists on the ground continuing to do the work, simultaneously existing unapologetically in this world so that future generations can see the possibilities of queering up and reimagining their place in this world.”
To further honor Pride, Crocs is donating to GLAAD to accelerate LGBTQ+ acceptance so that with their support, we can create a world where every person can love as they are.