Activision Marketers on Tapping the Passion of Gaming Communities

While the modern gaming playbook is relatively new for advertisers, the growth of adoption by players and its subsequent commercial interest is seen as having been accelerated by the Covid-19 pandemic rather than a true consequence of it, sector professionals have said. Newzoo has predicted that the number of gamers will reach 2.81 billion gamers…

(SOURCE) https://www.adweek.com/brand-marketing/activision-marketers-on-tapping-the-passion-of-gaming-communities/

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