Advertisers Should Think of Accessibility as a Gateway to Creativity

Accessibility is a long word, and in an industry that loves truncating titles–KFC, BMW, UPS, REI–we need to embrace a11y. This numeronym (where numbers form an abbreviation) conveys that in between the A and Y of “accessibility,” there are 11 more letters. For many nondisabled people, accessibility can seem like a foreign concept that requires…



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