Agencies and Brands Promise to ‘Pitch Positive’—Can They Fix What’s Broken?

For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished creative output. For brands, they’re often procurement-driven with the potential to diminish relationships with agency partners and lead to churn. To tackle these problems in the U.K. sector, ad trade bodies the Institute of Practitioners…

(SOURCE) https://www.adweek.com/agencies/agencies-and-brands-promise-to-pitch-nicely-can-they-fix-whats-broken/

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