Airlines Rethink Holiday Travel Strategy After This Summer’s Hard Lessons

The travel industry spent much of 2022 selling passengers on its comeback. Now after a summer of staff shortages, delays and cancellations, airlines are trying to redirect passenger expectations in time for holiday travel. The outlook seemed far more promising earlier this year. Booking.com, Expedia, Turkish Airlines and Vrbo all bought Super Bowl ads, while…

(SOURCE) https://www.adweek.com/brand-marketing/airlines-rethink-holiday-travel-strategy-after-this-summers-hard-lessons/

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