Alibaba Brings Luxury Shopping Into the Metaverse

Alibaba Group is introducing new metaverse features to its interactive luxury shopping platform, making the Chinese ecommerce giant the latest retailer to invest further in virtual worlds. The company’s upscale commerce marketplace, Tmall Luxury Pavilion, will host an augmented reality fashion show and distribute a Meta Pass that will grant shoppers access to deals from…

(SOURCE) https://www.adweek.com/commerce/alibaba-brings-luxury-shopping-into-the-metaverse/

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