Ally Bank Pledges Equal Opportunity Ad Spend for Men’s and Women’s Sports

While the gender gap in average wages has been steadily closing, a wide chasm still exists when it comes to men’s and women’s sports and advertising spend. Ally Bank is trying to address that disparity in its own way. And the online-only financial institution, which specializes in home and auto lending, aims to influence others…

(SOURCE) https://www.adweek.com/brand-marketing/ally-bank-pledges-equal-opportunity-ad-spend-for-mens-andwomens-sports/

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