Amazon Books’ Fantastical Campaign Aims to Inspire Reading in the Scrolling Era

Many people may have forgotten that before it became a tech and e-commerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, entitled “That Reading Feeling Awaits,” is to inspire…

(SOURCE) https://www.adweek.com/brand-marketing/amazon-books-fantastical-campaign-aims-to-inspire-reading-in-the-scrolling-era%EF%BF%BC/

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