Amazon Web Services Inks Partnership With Trade Desk’s UID2 Cookieless Solution

Amazon Web Services, one of the most popular data hosting services for marketers, is joining forces with the Trade Desk’s Unified ID 2.0, an open-sourced alternative identifier supported by over 40 publishers. The partnership, announced today at the Cannes Lions Festival, allows AWS to act as a private operator of UID2. This essentially means that…

(SOURCE) https://www.adweek.com/programmatic/amazon-web-services-inks-partnership-with-trade-desks-uid2-cookieless-solution/

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