There aren’t vendors in the streets of Buffalo, N.Y., selling sunscreen during massive lake-effect snowstorms. So why does the world’s largest beer company spend millions on Super Bowl ads during the driest months in the United States? This year, Anheuser-Busch declined the alcohol category exclusivity agreement it’s held with broadcasters for each Super Bowl since…

(SOURCE) https://www.adweek.com/brand-marketing/anheuser-busch-cuts-down-super-bowl-57-ad-buys-sports-marketing-strategy/