For years, Apple has found a variety of ways to celebrate the Chinese New Year through the heightened potential of its products–mainly, the iPhone. This year, the brand explores the humanity behind a holiday tradition: the Chinese Opera. Ahead of the holiday on Jan. 22, Apple is celebrating with the launch of a new campaign…

(SOURCE) https://www.adweek.com/creativity/apples-6th-chinese-new-year-film-captures-the-resilient-history-of-the-chinese-opera/