At SXSW, Brands and Activists Chart a More Sustainable Path Forward

Sustainability and environmental issues have been a part of South by Southwest’s focus for more than a decade–and this year was no different, with brands like Ben & Jerry’s, Patagonia and Slack bringing green messaging to the Texas capital through more creative mediums. Since former U.S. vice president Al Gore gave a keynote on climate…

(SOURCE) https://www.adweek.com/brand-marketing/at-sxsw-brands-and-activists-chart-a-more-sustainable-path-forward/

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