Back Market’s Animated Ad Portrays Tech Firms as Monsters

Technology’s cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. To make consumers question their buying behaviors and consider purchasing “reborn” devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign. Released on Nov. 21, the “Tech…

(SOURCE) https://www.adweek.com/commerce/back-markets-animated-ad-portrays-tech-firms-as-monsters/

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