Brands Harness Kentucky Derby Horse Power

The Kentucky Derby is the most prized jewel in horse racing’s Triple Crown. Apart from the thoroughbreds and jockeys, brands are the other stars attempting to capture the eyes of the well-heeled, floppy hatted, julep-soaked masses descending on Churchill Downs in Louisville this weekend. Targeting a younger audience, Churchill Downs enters its first full-capacity Derby…

(SOURCE) https://www.adweek.com/brand-marketing/brands-harness-kentucky-derby-horse-power/

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