Soccer is now one of the Big Four sports in the U.S., and it happened while marketers weren’t looking. Football and basketball remain sports powerhouses here but, roughly 20 years ago, a Gallup survey had hockey and auto racing ranked higher among the nation’s favorite sports to watch. By 2017, roughly 7% of Americans considered…
(SOURCE) https://www.adweek.com/brand-marketing/brands-european-soccer-digital-marketing/