Brands Race Toward a Rabid Fanbase at Formula 1 Miami Grand Prix

It took more than 70 years, but Formula 1 finally caught up to fans in the United States. A decade after it put a race in Austin, Texas, five years after Liberty Media bought it, and more than four years since Netflix’s Formula 1: Drive to Survive made open-wheel racing binge-worthy, F1 sold out its…

(SOURCE) https://www.adweek.com/brand-marketing/brands-formula-1-miami-grand-prix/

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