The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose–and overlapping–definitions, industry bodies have warned. The EU is in the process of drafting regulations around political communications. The proposals are expected to be agreed early next year…

(SOURCE) https://www.adweek.com/programmatic/brands-risk-being-caught-in-the-crossfire-of-new-eu-political-ad-regulations-industry-bodies-warn/