Building a One-Stop Women’s Sports Marketing Empire

Softball was the foundation of Athletes Unlimited’s four-league, mini-empire of women’s sports. But sports fans’ increased interest gave the company marketing riches far beyond the softball diamond. The company was co-founded in 2020 by former Soros Fund Management executive Jonathan Soros and ex-New York City FC president Jon Patricof. The idea behind Athletes Unlimited was…

(SOURCE) https://www.adweek.com/brand-marketing/womens-sports-marketing-athletes-unlimited/

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