Verizon was a player in the metaverse before it even had a name–experimenting with customer experiences before rules or measurement were formulated, or the space was even fully realized. Why? Because it’s a boundary-busting, inclusive-first space to bring people together, enable community, and allow for creativity and exploration. Verizon’s chief creative officer Andrew McKechnie joined…

(SOURCE) https://www.adweek.com/brand-marketing/building-community-and-connection-in-the-metaverse/