When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe–paired with human editors–against internal and external teams of copywriters to write digital content for financial clients. Each team’s results…

(SOURCE) https://www.adweek.com/performance-marketing/chatgpt-is-already-influencing-skills-for-advertising-and-marketing-jobs/