Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle

The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what audience targeting will look like. One such option gaining pace is data clean rooms, a privacy-compliant technology that lets separate companies combine data sets–to find matches in duplicated…

(SOURCE) https://www.adweek.com/programmatic/data-clean-rooms-are-gaining-pace/

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