Data Location Companies Swear Off Tracking Sensitive Location Data

The self-regulatory body for digital advertising Network Advertising Initiative (NAI) announced a new standard to limit the collection, use and transfer of precise location data from sensitive places. That includes location data signals tied to religion, health care services, military bases, LGBTQ+-friendly spaces and spaces occupied by children under 16. Committing to these voluntary standards,…

(SOURCE) https://www.adweek.com/programmatic/data-location-companies-swear-off-tracking-sensitive-location-data/

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