Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. That the brand managed to do so during notoriously beauty-focused New York Fashion Week is even more apropos. This time around, the brand is bringing attention to a body part not typically the focus…

(SOURCE) https://www.adweek.com/brand-marketing/dove-crashed-fashion-week-with-a-call-to-free-the-pits/