Duracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR

Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has…

(SOURCE) https://www.adweek.com/agencies/duracell-picks-bbh-as-lead-creative-agency-and-vaynermedia-as-social-aor/


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