e-Dirt Bike Glass Box Stunt Demonstrates Automaker’s Eco Plan

European energy company Vattenfall aims to create the first truly fossil fuel-free vehicle by 2025. It has been working alongside the Swedish manufacturer of electric motorcycles, Cake, on the long-term project–which has been given a demonstration using a glass cube filled with CO2 and “the cleanest dirt bike ever.” While the businesses are already developing…

(SOURCE) https://www.adweek.com/brand-marketing/e-dirt-bike-glass-box-stunt-demonstrates-automakers-eco-plan/

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