Skincare brand Eos has found success reaching Gen Z women with bold campaigns that break beauty marketing tropes. Now, it is looking to do the same in a new category as it branches out into men’s shaving products. Eos has unveiled the “Unmanhandle Your Face” campaign, created by agency of record Mischief @ No Fixed…

(SOURCE) https://www.adweek.com/creativity/eos-tackles-toxic-masculinity-as-it-expands-into-mens-shaving/