Four of Europe’s largest telecom operators, Deutsche Telekom, Orange, Telefonica and Vodafone, have formed a joint venture, which will see them develop their own digital advertising platform. The initiative was presented to the European Union’s antitrust watchdog Jan. 6 with the aim of creating a “jointly-controlled, full-function” digital advertising platform with each owning each share….

(SOURCE) https://www.adweek.com/programmatic/european-telecom-giants-bid-to-develop-privacy-led-digital-ad-platform/