Expanding and Promoting Sports to All Audiences  

2022’s Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States. How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? Ray Warren, president of Telemundo Deportes, and the NFL’s…

(SOURCE) https://www.adweek.com/brand-marketing/expanding-and-promoting-sports-to-all-audiences/

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