A moldy Burger King Whopper isn’t the marketing image a plant-based food producer wants to conjure when selling its product, but it helped bring marketing mastermind Fernando Machado to NotCo. About three years ago, when Machado was still with Burger King parent company Restaurant Brands International (RBI), Burger King Brazil CEO Luri Miranda tipped him…

(SOURCE) https://www.adweek.com/brand-marketing/burger-king-fernando-machado-plant-based-cmo-notco/