For Authentic Campaigns, Brands Are Skipping Influencers

Younger consumers crave brand authenticity, and that’s often being brought to them by the creator economy. Brands are reaching out to creators to help them bridge the gap to new consumers who have grown up on social media and look past influencers to those making content. At Adweek’s New Consumer virtual event, Cheryl Gresham, CMO…

(SOURCE) https://www.adweek.com/brand-marketing/for-authentic-campaigns-brands-are-skipping-influencers/

Share:


Related Posts

The Home Depot Found Sharing People’s Data With Meta Without Consent

Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store...

The Award-Winning Metaverse Project That’s Saving a Nation

With a population of about 12,000, the nine islands of Tuvalu sit in...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website