Ford Has No Desire to Be the ‘Apple of the Automotive Industry’

When Tesla launched in 2003, its mission was to “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Fast-forward almost 20 years and every major car manufacturer has entered the ring, from Volkswagen to Toyota, Peugeot to Ford. EV sales now account for 10%…

(SOURCE) https://www.adweek.com/brand-marketing/ford-has-no-desire-to-be-the-apple-of-the-automotive-industry/

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