A French bank is using pop art-style imagery in a campaign promoting its lower costs during the growing cost of living crisis, comparing its savings to that of food and petrol as the prices of everyday items increase. Boursorama Banque, which claims to serve over 4 million customers, is an online bank and a subsidiary…

(SOURCE) https://www.adweek.com/creativity/french-banks-pop-art-campaign-tells-consumers-it-saves-them-142-packets-of-pasta/