From Books to Bookings: Lonely Planet Turns Travel Operator Under Red Ventures

Lonely Planet, a nearly 50-year-old publisher that built a thriving business out of its comprehensive travel guidebooks, is embarking on a new path of its own and getting into travel bookings. The publisher announced the debut of its official rebrand Dec. 6, which features a redesigned website, logo and business model. The announcement comes almost…

(SOURCE) https://www.adweek.com/media/lonely-planet-turns-to-travel-booking/

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