Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners. Genius Sports is the exclusive distributor of the NFL’s data and Next Gen Stats feeds to global media…

(SOURCE) https://www.adweek.com/brand-marketing/genius-sports-nfl-data-snapchat-lenses-augmented-reality/