Google Adds to All In With Accessible Marketing Playbook

CANNES, France–After 5 years of auditing nearly 30,000 pieces of their own work, Google executives came to a humbling realization about representation in their marketing: “We weren’t getting it right,” said Google’s CMO Lorraine Twohill, as she announced the expansion of the All In initiative. “We were very bad on darker skin tones and we…

(SOURCE) https://www.adweek.com/media/google-adds-to-all-in-with-accessible-marketing-playbook/

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