Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company’s marketing team fed a series of generic ketchup-related prompts into research group OpenAI’s state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs. The results…

(SOURCE) https://www.adweek.com/commerce/heinz-taps-ai-design-next-ad-campaign/