How Can JetBlue Make the Spirit Airlines Acquisition Work?

Most peopole have heard about JetBlue’s acquisition of Spirit Airlines by now. And whenever you have an acquisition or merger, some fundamental questions from a brand perspective need to be asked. Is there a brand transition team? Is there a plan in place during the first 12 months post-acquisition focused on brand implications? Does the…

(SOURCE) https://www.adweek.com/brand-marketing/how-can-jetblue-make-the-spirit-airlines-acquisition-work/

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