Most peopole have heard about JetBlue’s acquisition of Spirit Airlines by now. And whenever you have an acquisition or merger, some fundamental questions from a brand perspective need to be asked. Is there a brand transition team? Is there a plan in place during the first 12 months post-acquisition focused on brand implications? Does the…

(SOURCE) https://www.adweek.com/brand-marketing/how-can-jetblue-make-the-spirit-airlines-acquisition-work/