How CMOs Can Use Customer Voice to Build Their Brands

One of the most important things I’ve done as an executive is to relentlessly focus on understanding the customer, even beyond traditional research. As a CMO, I put time on my calendar to read my company’s reviews once a week and meet with customers any chance I get. When I led a product team, I…

(SOURCE) https://www.adweek.com/performance-marketing/art-of-listening-cmo/

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