How Disney Advertising and Mercedes-Benz Take College Football Beyond Traditional Ads

What college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? Not anyone who watched on ESPN, that’s for sure. But earlier in the Peach Bowl, TV viewers saw a unique Mercedes-Benz mixed reality integration, where the…



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