What college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? Not anyone who watched on ESPN, that’s for sure. But earlier in the Peach Bowl, TV viewers saw a unique Mercedes-Benz mixed reality integration, where the…

(SOURCE) https://www.adweek.com/convergent-tv/disney-advertising-mercedes-benz-take-college-football-beyond-traditional-ads/