From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a way for game players to grow their community and for brands to reach new and very lucrative customers by…

(SOURCE) https://www.adweek.com/brand-marketing/how-gaming-marketers-innovate-to-reach-a-changing-audience/