How Igloo Got Its Cool Back

Four years ago, just before stepping into his new job as a CEO, Dave Allen took his family on a vacation. A few days in, one of Allen’s high school-age daughters asked him what company he’d be running. “Igloo,” he told her. Naturally, she took out her phone and looked it up. Allen still remembers…

(SOURCE) https://www.adweek.com/brand-marketing/how-igloo-got-its-cool-back/

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