According to the National Sleep Foundation, up to 96% of college students report functioning on less than eight hours of sleep per night. During final exams it gets worse, with the average student eking by on a little more than six hours of sleep. While health experts have long warned that pulling all-nighters isn’t good…

(SOURCE) https://www.adweek.com/brand-marketing/insomnia-cookies-origin-story-college-students-own-the-night/