A sporting event is nothing without snacks like our favorite sodas and chips. But the truth is, our favorite snack brands are doing even more behind the scenes than most of us are aware of, especially PepsiCo. As senior manager of sports marketing at PepsiCo, Erica Smith is truly dedicated to her role. Smith’s mission…

(SOURCE) https://www.adweek.com/brand-marketing/how-large-platforms-can-elevate-marginalized-voices-in-culture-and-sports/