How Libby’s Came to Dominate the Canned Pumpkin Market

For Thanksgiving 2021, we got to the bottom of why Ocean Spray labels its cranberry sauce upside-down. In 2022, we’re looking at another popular canned good this time of year: Libby’s 100% Pure Pumpkin. The nearly 200-year-old brand calls itself the No. 1 canned pumpkin in the U.S., and claims to sell “enough cans to…

(SOURCE) https://www.adweek.com/commerce/how-libbys-came-to-dominate-the-canned-pumpkin-market/

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