How L’Oréal Is Tapping Into Esports and Gaming Culture

With around three billion people now classed as gamers, and an almost equal divide of men and women, cosmetics giant L’Or?al is coming to play as it ramps up its engagement strategy through influencer and platform partnerships to grow its brand’s resonance with worldwide communities. Speaking from VivaTech, Alexandra Bolten, global head of social and…

(SOURCE) https://www.adweek.com/brand-marketing/how-loreal-is-tapping-into-esports-and-gaming-culture/

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